Helping children learn and expand their worlds is a passion of mine, and it is especially important for me to try to bring joy to all children, no matter what their circumstances. That’s why when Dr. Anthony Kremer, a veterinarian in Chicago, told me that he was working to help children in the impoverished country of Haiti, I was moved to donate some of my Growing Through Arts® books to the children there.
Read MoreChicago-based entrepreneur Aleksandra Efimova is celebrating the 15th anniversary of Russian Pointe®, the company she founded in 1998 to distribute finely crafted Russian ballet shoes, apparel and accessories to the North American market.
Read MoreI am pleased to announce that I Imagine Studio was recently recognized for their outstanding work in re-designing the Aleksandra Enterprises logo and developing a comprehensive integrated marketing plan for our company.
Read MoreI recently attended the Atlantic Dance Retail Shows in Chicago and Baltimore, and I loved having the chance to meet so many loyal Russian Pointe® retailers in person.
Read MoreThe Russian Cultural Center in Washington, D.C., held a seminar on Feb. 27 for Russian language teachers who work in either public or private schools to help improve Russian language education in the United States.
Read MoreRecently I attended the Southwest Dance Retail Show ― which took place Jan. 20-21 at the Grapevine Convention Center, about 30 minutes outside of Dallas ― where I had the chance to meet with many of the dancewear retailers who carry both Russian Pointe® shoes and Growing Through Arts® books and toys.
Read MoreGrowing Through Arts® is making a grand debut at a new retail spot — The Metropolitan Opera Shop in New York City. Located in the lobby of the most well-known opera house in the country, the Met Opera Shop sells a wide range of CDs, DVDs, books, clothes, jewelry and more.
Read MoreI was so pleased to attend the “Fashion of the Opera" fundraiser on Friday, Oct. 5, which was presented by the American Chamber Opera and benefited the Merit School of Music — two institutions that both support young people in studying and performing music.
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I recently returned from the Atlantic Dance Retail Show where I met with many of the dancewear retailers who carry both Russian Pointe® shoes and Growing Through Arts® books and toys.
Read MoreOn Jan. 10, I had the pleasure of hosting a storytime at Urba Baby, a hip baby store located in Chicago’s Lincoln Park neighborhood.
Read MoreRecently, I donated several Growing Through Arts® books to a local young woman, Zoryana Yavorski, who was traveling to Nepal to work with children in an orphanage.
Read MoreWonderful news! I am humbled to have been selected as a finalist in two categories in the 8th annual International Business Awards for Women in Business, also known as the Stevie Awards.
Read MoreGrowing Through Arts® introduced its new line of products to dozens of current and former TV stars at a pre-Emmy Awards reception in Beverly Hills.
Read MoreOn Sept. 16, my sister, Elizaveta, and I will be giving a copy of The Nutcracker Ballet by Aleksandra® to each celebrity nominated for an Emmy Award in their gift bag. And then on Sunday, we're going to the awards!
Read MoreThis fall, Russian Pointe® by Aleksandra® and Growing Through Arts® are pleased to support the Chicago National Association of Dance Masters, an association that provides continuing education for dance teachers.
Read MoreRussian Pointe® by Aleksandra® is happy to support Dance212, a web reality series starting Spet. 19 that follows five dancers and choreographers from New York who are making a name for themselves in the dance world.
Read MoreOn July 31, I flew with Elizaveta Efimova, who illustrated the books, and team member Kat Wiersum to New York City to attend Children’s Club, which ran through Aug. 2.
Read MoreSince our next series of books from Growing Through Arts™ is the Music Series, we brought some real instruments into the office recently for a photoshoot for the upcoming books.
Read MoreThe Ballet Series books from Growing Through Arts™ have arrived this month, and already they’re flying out of the warehouse! Every day we’re receiving phone calls from retailers saying they would like to carry the Growing Through Arts™ books in their stores.
Read MoreIt’s always special for me every time I have the opportunity to celebrate what is special about Russia with people here in the United States. So I was honored that the California Russian Foundation asked me to speak at their White Nights event celebrating Russian culture at the Bowers Museum in Santa Ana on June 5.
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