A personal fitting leads to rediscovery

AE with Raya TerranMost fittings here at Russian Pointe Dance Boutique are conducted by my staff of expert fitting specialists. Once in a while, though, my schedule allows me to do a personal fitting, as I did on June 25 with 13-year-old Raya Terran.

Raya had traveled from Oregon (where she studies at Eugene Ballet Academy) with her mother, Eve, and was visiting Chicago before beginning the American Ballet Theatre summer intensive in Detroit. Her summer intensive experience also includes Alonzo King LINES Ballet, and this fall she’ll start at the Gelsey Kirkland Academy of Classical Ballet in New York! Raya found Russian Pointe through recommendations from other dancers, and bought her first pair at San Francisco Dancewear.

I was pleased to receive this note after the fitting:

We want to thank you and the staff at Russian Pointe for sharing [your] time and expertise with us, and making us feel so welcome. It was the highlight of our trip to Chicago, and the pointe shoes have been working great for my daughter at her ABT intensive. We will definitely stop by if we are ever near Chicago in the future. Thanks again!! Eve and Raya Terran

I will never forget doing my first fitting, 12 years ago when I started my business. Each fitting was an opportunity for discovery and learning for me.

Now, fittings take me back to the roots of my business. I still discover something each time, but it’s a different kind of discovery. Now, I re-discover  – firsthand – how much Russian Pointe shoes mean to the dancer, how they help her develop her technique and artistry, and how they enhance her passion and pride in dancing.