Russian Pointe, Growing Through Arts hit trade show

Southwest Dance Retail Show Southwest Dance Retail Show

Aleksandra Enterprises team members Molly Beck and Nic Ilieff recently returned from the Southwest Dance Retail Show ― which took place Jan. 15-16 at the Grapevine Convention Center, about 30 minutes outside of Dallas ― where they had the chance to meet with many of the dancewear retailers who carry both Russian Pointe® shoes and Growing Through Arts® books and toys.

“It was really nice to meet the retailers face-to-face,” Molly said.

Nic said many of the retailers were excited to see the Growing Through Arts® line of educational books and toys in person and many were so enthralled with the charming books and toys that they signed up to be authorized retailers on the spot.

“They just loved that we are offering something educational in the arts, because that’s a dying breed,” Nic said, adding that retailers were especially drawn to the colorful Ballet Series Alphabet Set, which includes removable letters that are illustrated to match ballet terms.

Molly said the Russian Pointe® name is stronger than ever, adding that several retailers were eager to start carrying the shoes because of the brand’s reputation for quality and its growing popularity among dancers.

Molly also conducted a pointe shoe fitting seminar ― always a popular event at the trade show ― where retailers had the opportunity to learn more about choosing the proper Russian Pointe® model for different types of feet. “I had a wonderful time,” Molly said of the trade show. “There were long days, but it was great to meet and interact with everybody.”

Look for Russian Pointe® and Growing Through Arts® at two more trade shows in the next two months: The Atlantic Dance Show in Baltimore Jan. 29 to 30 and the Midwest Regional Dance Show in Skokie, IL, Feb. 12 to 13. To make an appointment during the show, please contact Molly at or Nic at