Presenting at Brand Activation Association
On Tuesday, June 9, I was one of four presenters at “Cultivating a Brand Tribe,” an event offered by Brand Activation Association.
In my presentation, I spoke about my business development strategies for Russian Pointe. I shared how my company and I have continually differentiated Russian Pointe from other products within our market niche, through innovation in products and services, and constant attention to the evolving needs of our clientele.
I was delighted to see the audience openly inspired by my answer to the question, “How do you stay ahead of the competition and not copy them?” Although we pay attention to marketing efforts such as strong branding – for example, our signature color, Russian Pointe Purple, has had a strong effect on our brand recognition – my main focus is always on creating high-quality, innovative products, delivering real value and exceeding the expectations of our customers.
Russian Pointe has always been dedicated to authenticity and interaction. Our outreach to clientele is multifaceted and ongoing, and we frequently reevaluate our products and services to ensure that they are truly the finest we can offer.
I enjoyed the opportunity to present the tangible results of these efforts to the BAA audience, and I hope that some of my listeners will think about my experiences building and developing Russian Pointe as they make choices for their own businesses.