Sharing the Story of Russian Pointe at Bomond Rendezvous

Recently I had the honor to be one of the panelists for an entrepreneurial event hosted by Bomond Rendezvous. It is always exciting to share ideas and discoveries about your own journey, as well as listen and learn from other business owners and their experiences.


The Russian Pointe brand has evolved greatly over the past 18 years. To achieve my goals and make the brand what it is today required not only vision but execution. Of course it is easier said than done, but when you strongly believe in something and put your vision and determination into the idea, everything becomes possible.

As the infamous Helen Keller once said, “The only thing worse than being blind is having sight but no vision.” With that, my wish to all future business owners is to have a clear vision and to put the right actions into it.

Aleksandra EfimovaComment