What is so Russian about Russian Fashion?

Originally published in April, 2015 by Russia Beyond the Headlines in the column Leadership. Inspiration. Accomplishment. by Aleksandra Efimova

During my recent visit to Russia, I attended the fashion show at the Mercedes-Benz Fashion Week in Moscow. From my front-row seat, I admired the outstanding talent of a wealth of Russian designers. Captured by the procession of bright colors and exquisite designs, I wondered about the inspiration behind each piece, and how that inspiration might reflect the Russianness of its creator.

Russian couture is considered to be a very new phenomenon. “Russia’s fashion scene is little more than 20 years old, yet it’s already flourishing,” wrote Anastasiia Fedorova in Sartorial-east: 24 Russian fashion designers to watch in The Calvert Journal last year.

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