Lori Cain spent more than 20 years as a professional dancer and dance teacher before she opened Lori’s Dancewear in 2009. And even though she’s no longer teaching, she is still dedicated to inspiring young girls about dance.Read More
Filtering by Category: About Growing Through Arts
When Maria Thorpe was researching which brand of pointe shoes she should carry in her new dancewear store, Neverland Emporium in Kaysville, UT, she didn’t have tough decision.Read More
Last Christmas, Linda Johnson was driving with her husband and daughter, Sara, home to Lubbock, TX, when Sara started talking about what she wanted to do for a career. Sara, 20, said she wanted to own a dancewear retail store.Read More
Like all of the employees at Centerstage Dancewear in Fayetteville, GA, store manager Laura Jenkins is a lifelong dancer.Read More
Leslie Young, school and volunteer coordinator at Ballet Hawaii, was excited to sell the Growing Through Arts® storybooks to raise money for her school.Read More
For more than 30 years, Movin’ Easy has been at the hub of Austin’s dance community. Now, owner Tim Hurst is also selling books and toys from Growing Through Arts®.Read More
When Francis Harper, owner of N’Tended for Kids, a combination children’s clothing store and dancewear store in Danville, VA, got her first samples of the storybooks and toys from Growing Through Arts®, she knew she liked them right away.Read More
Chicago-based entrepreneur Aleksandra Efimova is celebrating the 15th anniversary of Russian Pointe®, the company she founded in 1998 to distribute finely crafted Russian ballet shoes, apparel and accessories to the North American market.Read More
When Marla Kaine, a former professional dancer, was looking for a new career as she got older, she opened Swan Dancewear in Narberth, PA.Read More
I am pleased to announce that I Imagine Studio was recently recognized for their outstanding work in re-designing the Aleksandra Enterprises logo and developing a comprehensive integrated marketing plan for our company.Read More
Sierra Krohn, owner of Kim-Lee Dance and Gym Wear in Fort Worth, TX, is now carrying the Growing Through Arts® Ballet Series books at her store.Read More
Penny Anderson, owner of Dancer’s Dream, in Geneva, IL, is a big fan of the Growing Through Arts® Stage Scene Play Sets and books.Read More
I recently attended the Atlantic Dance Retail Shows in Chicago and Baltimore, and I loved having the chance to meet so many loyal Russian Pointe® retailers in person.Read More
The Russian Cultural Center in Washington, D.C., held a seminar on Feb. 27 for Russian language teachers who work in either public or private schools to help improve Russian language education in the United States.Read More
As a former kindergarten teacher, Leslie Boley loves finding a good children’s book. So when she first saw the Ballet Series of books from Growing Through Arts®, she knew she had to carry them in her store.Read More
Recently I attended the Southwest Dance Retail Show ― which took place Jan. 20-21 at the Grapevine Convention Center, about 30 minutes outside of Dallas ― where I had the chance to meet with many of the dancewear retailers who carry both Russian Pointe® shoes and Growing Through Arts® books and toys.Read More
For Joanne Rinaldo, owner of the Cazenovia Ballet in Cazenovia, NY, the Growing Through Arts® storybooks and Practice & Play books are the perfect complement to her business.Read More
But Marilyn Schmich, owner of Divine Rhythms Dance studio in Bablyon Village, NY, and the neighboring dancewear store, Dance Do, was determined that her studio be open to serve her community.
“We have electricity and heat, so feel free to charge any devices,” Schmich posted on a local website two days after the storm. “Looking forward to seeing our families. If you are not dancing, stop by and visit us. We would love to see our dancers.”
Schmich was lucky. Her retail store suffered water damage, but she replaced the floor as quickly as possible and only lost two days of business. Her sister’s dance school, Just for Kicks, had to be condemned and moved to a new location.
Still, despite the damage to the surrounding community, or perhaps because of it, Schmich says her Christmas retail season was outstanding. “I think we had the best Christmas we ever had,” she says.
Success was due in part to the new line of Nutcracker books, toys and accessories from Growing Through Arts®. “Everybody wants Nutcracker for the holidays,” Schmich says.
Schmich does not usually decorate her store for the holidays, but she says displaying the Growing Through Arts® Nutcracker pillows and other items added a festive touch. “We had it merchandised with Nutcracker ornaments that we had painted names on,” she says.
Now that the holidays are over, Schmich has made a new display of all of the Cinderella products from Growing Through Arts®, along with other blue items in the store, perfectly timed to Rogers & Hamerstein’s Cinderella opening on Broadway Jan. 25. “I feel really confident with the blue leotards behind it and the blue leg warmers and the tiaras,” she says.
Schmich says what sets the Growing Through Arts® products apart is the fact that the books and toys come in clear plastic cases with handles, which makes them easy to display in the store and practical for children to play with.
“I think the merchandising of it, the packaging, is beautiful,” she says. “It walks out by itself. You don’t even have to sell it; you just have to show it.”
Plus, Schmich says Growing Through Arts® books and toys are educational, not just some teddy bear with a tutu on it. “There’s not enough that’s well done for the preschoolers,” she says.
And, of course, preschoolers are a large segment of the dance market. Schmich’s family owns a total of four dance schools on Long Island which serve more than 500 preschoolers in the area combined.
Schmich says teaching children about classical ballet is important in developing a new generation of patrons who understand and appreciate the arts.
In fact, Schmich and her employees make it their mission to encourage parents to take their children to see live shows, and Schmich has even organized trips to see productions on Broadway.
“We’re all about the education; it’s part of the shop,” she says. “We love dance, and we love sharing it."
Growing Through Arts® is making a grand debut at a new retail spot — The Metropolitan Opera Shop in New York City. Located in the lobby of the most well-known opera house in the country, the Met Opera Shop sells a wide range of CDs, DVDs, books, clothes, jewelry and more.Read More
It’s just a few days before Marijon Clarke is set to open Divine Dance Boutique in North Myrtle Beach, SC, and everything is still a-flutter at the store.Read More