Network Like an Expert

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It took me years to be comfortable enough to network to the point where it became natural and enjoyable. What is a good greeting, what are good questions to ask, how to graciously change conversation subject, or how to close a conversation? It’s second nature for some, but for most people it takes time and experience. Needless to say, there is great value in networking and perhaps business schools should include it their programs.

Here are my tips for networking!

Tip #1: Smile, One Size Does Not Fit All

Smiles are a big part of our culture in America. It was a big cultural shock for me when I moved here from Russia where there is a more reserved, cold culture in professional and social settings. There is a wide range of smiles from a raise at the corner of your lips to a big “Million Dollar” smile. Someone who is good at networking knows when to share a reserved polite smile, or when to shine a glowing smile. A uniformed smile for everybody soon will make you look insincere and ruin your credibility. Assess the networking situation, and use your smile as a tool to build a relationship with the people you meet.

Tip #2: Your Posture is Your Success Barometer 

Do you recall the Olympic award ceremonies when the winners stand on the podium listening to their countries national anthems? Some smile, some have tears, but all have great postures of success. How do we present image of success, confidence and presence without even saying a word? Great posture. Before you walk in the next meeting, networking event, or presentation stage, take a deep breath, imagine reaching the sky with the crown of your head, lower shoulders on the exhale, visualize yourself as an Olympian of your best game and step in the room.

Tip #3: Eat Before You Go 

Many of us can walk and eat at the same time, but that does not apply at networking events. Nobody expects you to do both at a networking event. It is harder to engage in dynamic dialog while chewing hors d'oeuvre. Eat before you go, and stick to non-alcoholic drinks so that you can focus on the person and have your hands empty for a hand shake. 

Tip #4: Never Make a Bland Introduction 

A successful networking event creates opportunity for people to meet and get to know each other. When attending or hosting an event, it is important to make introductions that go beyond “This is John Smith.” Since you probably know both people, think of a couple of points that will be valuable to know about both guests.  For example, “This is John Smith, he is involved in a great alternative energy company and an outstanding skier!” The is a much easier way to get to know John Smith after this introduction, and it will help initiate the conversation.

Tip #5: Welcoming a New Person to the Conversation

Have you ever found yourself at an event hesitant to go up to a group of people already in a conversation? Networking events are about making introductions, but it also leaves a good impression when you extend a warm welcome to a new person. I call it a “Grand Pivot Welcome”. When a new person joins, welcome them with a soft smile and pivot your full body towards them. Your body language will say, “You are important, and we appreciate you being here”. This small technique will go a long way as you network through the room. 

Tip #6: Go Beyond the Generic “Thank You”

How can we use an opportunity of thanking a person to leave a lasting impression and connect on a deeper level? Go beyond two words! “Thank you for taking time to…”, “Thank you for preparing this delicious…”, or “Thank you for inviting me to this event”. Remember to make eye contact and smile when you say it. The person you are you thanking will feel that you actually put some thought into what you are saying instead of using standard words.

Wishing you much success!

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